CHAMPIONS OF MONACO HOLDALL
Jordan Bespoke x Sir Jackie Stewart OBE
Official Charity Collaboration | Benefitting Race Against Dementia
Launched to commemorate 70 years of Monaco Grand Prix history, this distinguished holdall blends luxury craftsmanship with purpose. Created in exclusive partnership with Sir Jackie Stewart’s Race Against Dementia (RAD) charity, it stands as a tribute to iconic champions and the relentless pursuit of a cure for dementia.
A CELEBRATION OF MOTORSPORT LEGACY
Designed to honour the world’s most glamorous and technically demanding street circuit, the Champions of Monaco Holdall commemorates Grand Prix winners from 1950 to the present day. Each purchase directly supports Race Against Dementia, a cause close to both Sir Jackie Stewart and Simon Jordan’s hearts.
DESIGN & MATERIALS
LEATHER: Crafted from Bridge of Weir Scottish leather in deep racing blue – the same luxurious hide selected by leading British automotive marques.
DETAIL PANELS: One side features the RAD charity logo colours
The other showcases the Monaco circuit outline embroidered in the Monaco flag colours
LINING
A striking, bespoke printed lining displaying licensed Monaco Grand Prix winner photography spanning seven decades:
Fangio, Moss, Hill, Stewart, Lauda, Senna, Schumacher, Hamilton and more – heroes of the street.
HANDLES & STRAPS
Made using original 1960s automotive seatbelt webbing, ensuring both durability and authentic motorsport heritage.
LEGENDS FEATURED IN THE LINING
A curated visual timeline inside the holdall celebrates Grand Prix champions including:
- 1950 Juan Manuel Fangio – Alfa Romeo
- 1961 Sir Stirling Moss – Lotus
- 1969 Graham Hill – Lotus
- 1973 Sir Jackie Stewart – Tyrrell
- 1988 Alain Prost – McLaren
- 1992 Ayrton Senna – McLaren
- 2002 David Coulthard – McLaren
- 2015 Nico Rosberg – Mercedes
- 2019 Lewis Hamilton – Mercedes
Full champion list available on request)
Each image is carefully licensed and professionally printed on the bag’s inner lining, making every holdall a collector’s item.
HANDMADE IN ITALY | BRITISH DESIGN
Each holdall is individually handcrafted in Italy, pairing British design heritage with exquisite artisanal skill. A perfect balance of style, function, and meaning.
PURPOSE DRIVEN DESIGN
A portion of every sale goes to support Race Against Dementia (RAD) – a global initiative founded by Sir Jackie Stewart to accelerate innovative research into preventing and curing the disease that affects over 50 million people worldwide.
“Dementia is a cruel disease. Every Champions of Monaco bag sold will help us fight it.”
— Sir Jackie Stewart, OBE
“Motorsport drives innovation. We want to bring that same mindset to dementia research. This bag is a celebration of champions — and a tool for change.”
— Simon Jordan, Founder of Jordan Bespoke
PERSONALISATION OPTIONS
Hot stamping or blind embossing: Add initials, race numbers, logos, or special dates
Custom Interior Linings: Available on request
Livery Matching: Teams and collectors can personalise with sponsor branding or team colour schemes
Each Item can be personalised making the article Unique & Memorable with the following custom options;
- Leather colour
- Lining Art & Lining Colour
- Lining colour
- Seat Belt Webbing Colour
- Stitching Colour
- Blind Embossed – Initials, Logo, Chassis or Registration number.
Once we receive your information – we will confirm by producing a detailed design sheet
