Jordan Bespoke x Senna Brands | Official Licensed Product
Launched 3rd November 2024 – Celebrating Senna’s Eternal Legacy
In reverent celebration of the life and legacy of Ayrton Senna, we are proud to unveil the Senna ‘85 GTO Holdall, part of the Official Licensed Senna ‘85 Commemorative Collection and an exclusive addition to our Racing Colours Collection. Launched on the weekend of the Brazilian Formula 1 Grand Prix, this release coincides with the 30th anniversary of Ayrton’s passing — a moment of remembrance and respect for one of motorsport’s most iconic figures.
"Watching Senna in the ‘80s and early ‘90s was simply magic. His driving was poetry in motion — relentless, passionate, and focused on perfection. We are honoured to carry his spirit forward." — Simon Jordan, Founder & Creative Director
DESIGN ROOTED IN HISTORY, BUILT FOR TODAY
The Senna ‘85 Collection pays homage to the striking black and gold livery of the Team Lotus Renault Type 97T — the car Ayrton famously piloted in the 1985 season. Inspired by this iconic machine, our GTO Holdall fuses motorsport heritage with timeless design and modern performance.
KEY FEATURES
Purpose-Built Interior: Spacious enough for your full racing kit — helmet, HANS device, race suit, boots, gloves, underwear, spare visors — or for your weekend wardrobe, this holdall is as versatile as it is luxurious.
Functional Detailing: External zip pocket for essentials such as earphones, travel documents, or a race licence
Signature Branding: Embellished with the Senna double ‘S’ logo and a fine woven silk Brazilian flag, proudly honouring Ayrton’s iconic helmet and homeland
CRAFTED FOR THOSE WHO DEMAND PERFECTION
Material Excellence: Crafted from premium Black Tuscan Performance Leather, enhanced with gold contrast stitching for refined detail
Lining: Features a luxurious custom cotton interior, showcasing a quilted printed image of Senna at the 1985 European Grand Prix, Brands Hatch, captured by renowned photographer Steve Theodorou.
Handles & Strap: Made from durable black automotive seat belt webbing, complemented with an adjustable, padded, detachable non-slip shoulder strap
COLOURWAY & CONCEPT
The Black & Gold design is a direct reference to Senna’s striking JPS Lotus livery from 1985 — a true emblem of motorsport artistry and peak performance. Every detail of this piece, from stitch to structure, has been thoughtfully engineered to echo Senna’s precision and drive.
BESPOKE PERSONALISATION
Make it yours. Each GTO Holdall is fully customisable to your individual style or team identity:
- Hot-stamped or blind-embossed initials, logos, chassis numbers, or race numerals
- White roundel and black race number motifs
- Bespoke printed linings and team livery coordination
- Sponsor logo highlights for professional racing clients
Each order begins with a Build Slot consultation — please contact us directly to begin crafting your personal piece.
Each Item can be personalised making the article Unique & Memorable with the following custom options;
- Leather colour
- Lining Art & Lining Colour
- Lining colour
- Seat Belt Webbing Colour
- Stitching Colour
- Blind Embossed – Initials, Logo, Chassis or Registration number.
Once we receive your information – we will confirm by producing a detailed design sheet
